ANALISIS TEKNIK PROMOSI PENJUALAN PRODUK ALFAMART TERHADAP MINAT BELI KONSUMEN DITINJAU DARI ETIKA TRANSAKSI ISLAM

Abstrak

Selling buy according to the language that is the exchange or exchange each other. While the promotion of activity is a marketing tried to spread the information, affect or persuade subjected to the market in order to willing to buy her product. Ethics transaction Islam covering ridha each other between sellers and buyers, not feel coerced, forced, freedom transaction along the object is lawful and well, not contain elements of usury, zalim, maysir, gharar, and of unlawful. In the promotion of alfamart promotional technique used is social media like Instagram, Line leaflet and others. So in the promotion of is not contain elements of deceit, zalim, maysir, gharar etc because in the media promotion had been written goods and the price of what is being promoted by alfamart. This resulted in no the anywhere who had been harmed by promotional activities in the Alfamart. In addition transactions done with ridha, no who feel coerced, was forced to, and but mutually ridha. Freedom transaction along the object is lawful and well. If connected with ethics transaction Islam promotion in alfamart already meet the nature of the transaction: do with ridha, no who feel coerced, was forced to, but mutually ridha. Freedom bertransaksi along the object is lawful and well. Not contain elements of usury, zalim, maysir, gharar, and of unlawful.

Keywords: promotion technique, sales promotion, transaction ethics, islamic transaction